Loes Knetsch ©
You are thinking about starting up your own website but you don’t know a thing about it? Or you have a website already but no visitors? Somehow you understand you have to do something on your website so search engines will find it. But where to begin?
SEO = Search Engine Optimization. That means, you have to optimize your website for the search engines of Google, Bing, and others, so the search engines will send people over to your website. When you do not inform them, you will miss out on a lot of visitors.
Here is the how to of SEO for a WordPress website. When you don’t have a website yet, scroll down to start one for free. When you have already a website, but want to learn how to fill in your keywords on your blog, read further. Which actions do you have to take to become more visible on the Internet?
The how to of SEO for a WordPress website
The first important steps towards success
- Open a Google Webmaster Tool Account and verify your ownership.
- Open a Bing Webmaster Tool account and verify that you are the owner of your website.
- Open a Google Analytics account and link GWT and GA to each other.
- Join G+ on Social Media and tell you are the contributor to your website.
- Add the WP plugin “SEO all in one”
What is the keyword to success?
The key to attracting visitors to your website lies in the correct filled in keywords. and in the frequency of posting. Every post will add new keywords. But how to fill in SEO keywords for a WordPress website.
Search for a unique keyword / keyword phrase
Use Jaaxy, the best keyword research tool ever! Try it out for free (30 searches!)
Make your website visible via your images too.
Fill in one alt tag with your keyword/ keyword phrase, and fill in every alt tag on the other images with appropriate descriptions.
Place outbound links to other websites.
Especially the links to authority websites will give the search engines a boost.
Where to place your keyword/ keyword phrase.
- The URL.
- Place it in the first paragraph.
- Into the title.
- Use one H2 tag for it.
- Name one image alt tag after your keyword.
- and use it once in the last paragraph of your article.
- When your article is over 1000 words, you can use your keyword again 2-3 times spread throughout the content.
The length of your article.
The minimal length of your article should be at least 300 words, to be taken seriously by the search engine bots. 500-1500 words will do the job just fine.
Keep your visitors on your website.
Add in every article some appropriate internal links. It is a good thing if visitors browse your website. So be sure you have placed some interesting read more links. Keep your bounce percentage as low as possible.
Call to action
It’s important to place some call to action banners or links, to keep your visitors occupied. And to even get some free advertising by Social Media shares. A plugin with Social Media buttons is, therefore, indispensable and of great value.
Are your subtitles appealing? (This is a subtitle)
A lot of visitors will first screen your page by reading the subtitles before they get interested to read your whole article.
Check your grammar
Especially when you are writing in a foreign language. Downloading the checker of Grammarly can be very helpful. It’s free and it integrates on your WordPress dashboard. The free version gives you right away the most critical issues. The premium/ paid for version will help you with the correct sentences too.
Be aware which pictures you may use freely.
The best option for free pictures is to shoot them yourself. Here is an example of a DIY picture. I have made the puzzle, took a picture, then created the whole in MSpaint. Be very careful with adding copyrighted pictures on your website, you can be sued over it. I often use Pixabay because they are quite clear about whether a contribution is needed or not. Be sure your first image is appropriate and above the fold. Resize your images too before uploading them to your media library (I use MSpaint for that). Your media library is big (3gb) but you don’t need to spill any unnecessary space.
Check up your links!
Always check all your links after publishing your article. You will not earn a thing with broken links.
The search engines love Categories!
Add appropriate categories to your sidebar. So visitors can easily find similar content, they were drawn to your website because of a keyword they added into the search bar, and they are in particular interested to find information about that keyword.
Fill in some tags
On the right side of your dashboard, you can add tags. Those are additional keywords for the search engines. Extra opportunities that your website will be found through potential visitors.
There are some contradicted views about filling in the meta description while Google doesn’t seem to look at it anymore. This is my previous post and the meta description is the choice of Google. I don’t like it at all, and with me probably more, I secretly hope, Google is going to change its policy about this and will display our own meta descriptions again.
I still fill it in, just in case they do change it back.
For the record, this is my meta description. I think I do a better job than Google.
The featured image
Not all WP theme have this possibility, but if you have, you can add one to every post. And when you do add one, you need to make them in the same measures always. They will be displayed on your blog. I always name the featured image after my keyword phrase.
This where my “how to of SEO for a WordPress website”
I hope I have created with this post a roadmap for you. If these jargon terms are abracadabra for you, perhaps it is wise to start with our step-by-step training. We can teach anyone how to build a successful online business.