Loes Knetsch Ⓒ
Keyword research, the foundation of any SEO plan. A keyword research is a first and most important step you take to improve the visibility of your website. The study – if properly implemented – is a tremendously good basis for a search engine optimisation plan, and is half the battle.
In this article, I will explain how to do a good keyword research and what the key elements of the plan are. On the basis of a number of examples, I will go step by step through the main components of a keyword analysis.
What is a keyword research?
The goal of a keyword research is to find out which keywords are used by potential visitors. By using a good keyword tool, you can find out how much each keyword is searched, and a good tool generates also additional suggestions based on that keyword. The tool is useful for:
1. How many searches are questioned?
2. How much traffic generates a specific keyword?
3. What is the competition?
4. How high if the article power
5. The PPC power
With a good keyword research, you will get more insight into the behaviour of your potential visitors. This is very important because if you can play well on the behaviour of your visitors, you will get more traffic and therefore, more clients!
A good keyword analysis
A keyword analysis is very comprehensive and classified into different categories. It is best to create a mind map for yourself with keywords that you think that are used by your potential customers. Think as the customer!
Your fabricated keywords actually have to be used in your post. Keep track of your used keywords too. You can do that in an Excel sheet. No need to use keyword phrases twice.
When you put the tool to work, it generates multiple keyword ideas. New keywords you add to the appropriate category in your Excel list. Please note that keywords with 100 or 200 visitors per month also have value! Why these keywords are so important I will explain to you in a later paragraph. Once you have found the right suggestions, please add it in your Excel and distribute them under the correct category. Most paid for keyword tools have the possibility to store your found keywords online.
When you need ideas, use the Google alphabet soup technic: Add your word in the Google search and then an A, next B, then C etc.
A good keyword research is half the work!
A keyword research online in a few steps
- Brainstorm on the keyword tool
- Use the alphabet soup technic.
- Create an excel document and distribute these keywords in categories
- Add keywords if possible to your online keyword tool list
- Determine which keywords are useful and which are not
These steps are the basis for a keyword research. Your Excel document will be getting bigger and you get more insight into the search behaviour of your potential visitors. Valuable information to better optimise your website for search engine results.
Low hanging fruit keywords
It is hard to compete with the big boys on the internet, that’s why longtail keywords and keywords with 100 or 200 visitors per month are important for us. Where Eg. companies as McDonald are using keywords as Big Mac, Big Taste, you are going to use Big Mac calories fat and carbs. The keyword phrase which the big M will not use.
What is the best keyword research tool for SEO?
My no #1 Keyword research tool is Jaaxy
Domain Flipping – Real Case Study – Lightening Fast Niche Research – Comprehensive Keyword Research – Accurate Competition Metrics – Using Jaaxy Data to Move Forward